They're BANNING These "Sexy" TJ Maxx Brushes – Here's The Leaked Truth

Have you seen the shocking headline screaming about TJ Maxx banning certain brushes labeled "sexy"? It’s the kind of clickbait that stops you mid-scroll. But pause for a second—who exactly is "they" in that sentence? Is it TJ Maxx corporate? An angry mob? A mysterious "they" pulling the strings? This single pronoun holds the key to understanding the entire claim. Misusing "they" and "them" is one of the most common—and potentially confusing—grammar pitfalls in English. It can turn a clear statement into a mystery, much like that viral headline. Whether you're deciphering sensational news or crafting a perfect email, mastering the distinction between they and them is non-negotiable for clear communication. This guide will dismantle the confusion, explore the evolving landscape of the neutral they, and arm you with actionable tips to never misuse these pronouns again.

The Core Rule: "They" as Subject, "Them" as Object

At its heart, the difference between they and them is a matter of grammatical case. They is a subject pronoun. It performs the action of the verb and typically kicks off the clause or sentence. Think of it as the doer of the event. Them is an object pronoun. It receives the action and usually follows the verb, sitting closer to the end of the thought. It’s the receiver.

This isn't arbitrary; it’s the backbone of English sentence structure. If the "they" in question is the event's initiator—the one actively causing something to happen—it must be they. If it’s on the receiving end, it must be them. A simple trick: try replacing "they/them" with "he/she" or "him/her." If "he" or "she" fits, you need they. If "him" or "her" fits, you need them.

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Key Takeaway:They = Subject (Action Starter). Them = Object (Action Receiver).

Why Word Order Matters More Than You Think

Native speakers often place they at the beginning because it naturally introduces the actor. This gives the pronoun syntactic prominence. Placing them at the end (or after the verb) signals its role as a grammatical object. This pattern is so consistent that it’s a reliable diagnostic tool. When you hear or read a sentence, your ear expects the subject first. Violating this can make a sentence sound awkward or unclear, as in the infamous, incorrect: "Them are the ones responsible." The correct, clear version is: "They are the ones responsible."

Decoding Example Sentences: From Tunnels to Optimism

Let’s apply this rule to the example sentences provided, breaking them down to see the pronoun in action.

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Sentence 4: "They have maintained their optimism in the face of desolating subjugation."

• Analysis:"They" is the clear subject. Who maintained optimism? They did. The action ("have maintained") starts with them. "Their" is the possessive form linked to this subject. There is no object pronoun here.

Sentence 5: "He said they should turn their fire on the conservative party instead."

• Analysis: This is a compound sentence. The main clause subject is "He." The subordinate clause "they should turn..." has its own subject: "they." Who should turn the fire? They should. "Them" does not appear. "Their fire" is possessive.

Sentence 6: "They found a labyrinth of tunnels under the ground."

• Analysis: A classic, simple subject-verb-object structure. "They" (subject) performed the action of "found." The object receiving the action is "a labyrinth of tunnels." Them is not used.

Sentence 7: "- Are they the new employees who just joined the company? - Do they go to the gym regularly?"

• Analysis: These are questions formed with auxiliary verbs ("Are," "Do"). In both, "they" is the subject of the main verb ("are," "go"). The question format flips the order to verb-subject ("Are they?"), but the pronoun's role as subject remains unchanged. The note clarifies that "Are they" questions emphasize the existence or state of the subject.

These examples show they consistently in the driver's seat. Now, imagine if Sentence 6 said, "Them found a labyrinth..." It would be grammatically catastrophic and instantly confusing.

The Evolving Neutral "They": A Pronoun for Everyone

For centuries, they has had a second, crucial job: serving as a gender-neutral singular pronoun. This isn't a modern invention; its use to refer to a person of unknown or unspecified gender dates back to the 14th century, appearing in works by Chaucer and Shakespeare. This is called the epicene (or generic) they.

"If a student wants to succeed, they must study."

In the last 20 years, a specific and vital modern usage has gained widespread acceptance: using they/them/their as the preferred pronoun for individuals who identify as non-binary or genderqueer—people whose gender identity is not exclusively male or female. Major style guides (APA, Chicago, MLA), dictionaries, and institutions now formally recognize this usage.

The Two Main Uses of Singular They:

1. Epicene/Generic: For an unknown person ("Someone left their umbrella.").
2. Specific Non-Binary Identity: For a known person who uses they/them pronouns ("Alex forgot their keys; I’ll tell them later.").

Why This Matters: Using the correct pronoun for someone is a fundamental sign of respect. Misgendering (using the wrong pronoun) can cause real distress. In professional and social settings, asking or correctly using someone’s stated pronouns is now considered basic etiquette. This evolution makes they one of the most powerful and flexible words in the English language.

Common Pronoun Pitfalls: "They Is" and Other Errors

Even native speakers trip up. The most notorious error is "they is" instead of "they are." This is a fundamental subject-verb agreement failure. They is always plural in standard English, requiring the plural verb are.

• Incorrect:"They is going to the store."
• Correct:"They are going to the store."

The Chinese Language Analogy (from your key sentences):
The question draws a brilliant parallel. For a Mandarin speaker, English plural -s endings and verb conjugations (he is/she is/they are) don’t exist. The error "I have three apple" (missing plural -s) is like a native English speaker trying to use Chinese measure words incorrectly—it’s a direct transfer from their native grammar system. Similarly, "They is" might stem from overgeneralizing the singular "he is" or "she is" pattern to the plural they.

Other Frequent Errors:

• Confusing "has" and "have":"They has" is always wrong. They have. (See key sentence 11: "has is for she, he, it; have for they.")
• Using "them" as a subject:"Them are here." → "They are here."
• Possessive vs. Contraction:"Their" (possessive) vs. "they're" (contraction for they are). "They're going to their house."

Actionable Tip: When in doubt, mentally expand the contraction. If you can say "they are" in the sentence, use they're. If it means "belonging to them," use their.

Mastering "There Is/Are" and Related Structures

Sentence 12 introduces the There be construction, which often confuses learners and is related to our subject-verb discussion. There is not the subject; it’s an expletive or dummy word with no real meaning. The true subject is the noun phrase that follows the verb.

• There is + singular noun / uncountable noun.
  • There is a book on the table.
  • There is water in the glass.
• There are + plural noun.
  • There are three books on the table.
  • There are many employees here.

Crucial Connection: The verb (is/are) must agree with the actual subject that comes after it, not with "there." This is similar to how the verb must agree with the true subject they in a normal sentence. You would never say "There are they" because they is a subject pronoun and cannot be the complement after be in this structure. You would say "They are there."

Actionable Tips for Flawless Pronoun Use

1. The Replacement Test: This is your golden rule. If you can replace "they/them" with "he/him" or "she/her" and the sentence still makes sense, you’ve likely chosen correctly. "I saw them yesterday." → "I saw him yesterday." Works. So them is correct as object.
2. Find the True Subject: In any sentence, identify who or what is performing the main action. That’s your subject—use they (or he, she, it, we, I). Everything else is likely an object or possessive.
3. For "There is/are": Point to the noun immediately after the verb. Is it singular? Use is. Plural? Use are.
4. Respect Stated Pronouns: If someone tells you their pronouns are they/them, use them. Practice in your head. "This is my friend, Taylor. They are a great artist."
5. Beware of Compound Subjects: In sentences like "Taylor and they are coming,"they is still part of the compound subject and is correct. The object would be "I invited Taylor and them."

Conclusion: Clarity is Power

That sensational headline about TJ Maxx brushes hinges on one word: "they." Without knowing who "they" refers to, the statement is meaningless noise. This is the power—and the peril—of pronouns. Understanding that they initiates action as a subject, while them receives it as an object, transforms you from a passive reader into an active decoder of meaning. Add to that the respectful, modern usage of the singular they, and you have a tool for both grammatical precision and social inclusivity.

The next time you craft a sentence, draft an email, or read a provocative headline, pause. Identify the subject. Is it doing the banning? Then it’s they. Is it being banned? Then it’s them. Master this, and you’ll cut through the noise of clickbait and communicate with unshakeable clarity. In a world of "leaked truths" and "bannings," that’s a superpower.